The Entering the Chinese Market Series: Training Program on Cross-Border Logistics, Supply Chain Management, and Brand Innovation has successfully concluded. Co-hosted by the Innovation Training Base of the Global Development Promotion Center and the BRICS Partnership on New Industrial Revolution Innovation Center, the program focused on China’s market development and related practical experience. It aims to empower BRICS nations and other emerging markets and developing countries to seize new opportunities in global trade, strengthen talent cultivation and industrial cooperation across relevant sectors, and advance the high-quality development of greater BRICS cooperation and the substantive implementation of the Global Development Initiative.

The four training sessions explored key areas of focus, including an overview of China’s logistics market and cross-border logistics solutions, intelligent warehousing and distribution systems, analysis of Chinese consumer market trends, and strategies for building brand loyalty and enhancing localization. The program attracted registered participants from 48 countries, including Brazil, Russia, South Africa, Ethiopia, and Myanmar, and garnered over 401,200 online views.

Course Review

Session 1: An Overview of China’s Logistics Market and Cross-Border Logistics Solutions

Views: 109, 400

Views: 115, 100

Session 4: Building Brand Loyalty and Implementing Localization Strategies

Views: 108, 200

The training program was well-structured, integrating theoretical knowledge with applied examples. It attracted active participation from attendees worldwide and received highly positive feedback. Participants noted that the program design effectively addressed the needs of BRICS countries, offering valuable perspectives on logistics and supply chain management, providing clear guidance on implementation, and delivering insightful viewpoints from the instructors. Many expressed interest in joining future training programs to further reinforce the friendly ties between China and other countries and to promote shared prosperity and sustained progress.