The Digital Marketing for Cross-border E-commerce: Workshop on Global Branding and Marketing Strategies 2023 recently concluded with success. The workshop, hostedby the Innovation Training Base of the Global Development Promotion Center and the Office of Xiamen Leading Group for BRICS PartNIR Innovation Center, and organized  by Xiamen Gihong Technology Co., Ltd, aims to strengthen the dialogue between governments, enterprises, and the digital marketing service end, help countries quickly open the channel of digital marketing, and promote the advantageous brands of each country around the globe.

Focusing on the training theme, the workshop was launched by inviting a number of experts who are deeply engaged in the field of cross-border e-commerce to carefully share cross-border digital marketing practices in combination with their many years of experience in the field. Since the beginning, the workshop has received favorable reactions. As of August 24th, 610,000 people from 50 countries, including Brazil, Russia, India, South Africa, Turkmenistan, Cuba, and Mozambique, have enrolled in the four-phase course.